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Ever seen a blogger punch himself in the face?

Ever noticed how paperback books come after the hardbacks have been out a while?  There’s never been public outrage. Initially, this was the same practice adopted when eBooks were introduced [read: windowing].  However, many publishers are now moving to try to deliver the eBook at the same time as the initial release.  You’d think everyone would be totally grateful and psyched about this, right?  Yeah, you would be wrong.

I did a quick Google and Amazon search and it doesn’t look like blogger Mathew Ingram has ever published a book.  Too be fair most bloggers haven’t.  But then again, most bloggers don’t write articles for Salon.com, specifically the tech section.  Now, why does all this matter? Because in Ingram’s most recent piece in Salon he wrote this:

If you want to see someone frantically struggling to defend an existing analog business model against the disruption that comes from digital, look no further than a blog post today from John Sargent, CEO of book publisher Macmillan.

…Here’s the thing: This “problem,” [Windowing] as Sargent calls it, has been wholly created by publishers like Macmillan, who hold back the release of e-books in order to try and milk traditional hardcover and paperback sales for as long as they can.

So, with that in mind, I’m now going to guess a few things about Mathew Ingram.

1. He completely missed this fine (and myth debunking) NYT article the Math of Publishing eBooks, turns out they’re awesome just not quite as cost saving as people like to imagine.

2.  He really has no desire to ever write beyond the digital screen. He just took a bare-knuckled swing at the first and only major publisher who had the cojones  to stand up to Amazon and win.  I don’t think they like that.

And now, here are some things I just learned about Mr. Ingram.

1. He’s not some anonymous blogger, he’s had a decent string of writing gigs, mostly recently as “communities editor” at a daily paper in Toronto, where he tried to fuse social media and the printed word.

2. I guess having social media attached to a decent writing resume is what qualified him for his new gig he’s had since January:

My name is Mathew Ingram and I am currently a senior writer at GigaOm.com, one of the leading technology blog networks in the United States, based in San Francisco and founded in 2006 by former Forbes and Business 2.0 writer Om Malik

I guess that’s right up there writing with the NYT’s Bits Blog or cnet.com–though, what do I know?

3. Oh, and for some reason his self promotional website/blog has his Flickr account linked and is completely public.



2 Responses

  1. You’re mad, huh? What did he ever do to you?

  2. It’s guys like that who make me question my sanity. He paints this evil picture of publishers, okay “the man” is trying to keep us down. But in painting this broad stroked picture of publishig he completely glosses over the current state of themusic industry! MP3s didn’t (yet) solve all the financial problems of the recording industry, and at first they made it a lot worse. 5 years ago if u wanted a book cheap and u didn’t care how you could look for it used but that was about it. Now you can download illegally a lot of books, whereas music you have been able to do this for what over ten years now?? Sargeant or whoever sounds like he is t just look out for “the publisher” but also the authors AND the readers bc without a workable publishing business model there wot be any books and all well be left with is crap blogs. IMHO

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