Business Week renamed Bizniz Week in effort to reach younger audience

I feel like I’ve heard this story

Bloomberg BusinessWeek plans an April relaunch with a whole new look, according to MediaBistro.

some where before

Four years after its last redesign, the McGraw-Hill flagship publication has dropped the signature blue stripe across its cover and gone for a global look to make it as at home in a European cafe as it is in a Midwestern office park.

I guess the global look didn’t look work out.  McGraw-Hill, Bloomberg, who’s turn next?

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