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Centuries Old Brewery + New Years Eve = Virtual Marketing

Samuel Adams’ latest specialty beer – Infinium – is a joint effort with the 1,000 year-old Weihenstephan brewery (Germany) which is known for its weiss beers.

Supplies of Infinium are extremely limited. Rumor has it that the Sam delivery truck rolled into NYC last week and within hours all bottles were gone.  It’s being marketed as a substitute to champagne for New Year’s toasting, based on a survey that found more men would rather toast the occasion with beer.

This intrigued me so I used Samuel Adam’s beer locator to see where exactly one can find Infinium in the area I’ll be ringing in the New Year…

Not surprising with Idle Hands getting all sorts of accolades and praise lately…


2 Responses

  1. Well, that is a great name for a beer…and a handy tool.

  2. Wholefoods, interesting….

    I will be sure to check out the other two. I find the fact that “male” preferences dominated this kind of funny.

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